I've tried Everything but AdTech Therapy
More Episodes
Is Agentic Direct the Future?
Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the questions, and together they get into who could build the marketplaces, what has to come true for any of it to work, and how to be agentic direct ready before the money shows up.
We built this Sh*t by Hand
Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big enough to need one, and how to tell a feature that helps you run the business from one that's just cool. Plus the rule for every vendor demo: you can't push a PDF.
From RPM to LTV
Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters, apps, and social, and why paying for traffic isn't a dirty word.
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