The AdTech Therapy Podcast is just what the doctor ordered—and for anyone else trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by longtime industry insiders Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. 

Each call-in episode explores problems across the ad tech ecosystem.  We help our listeners think about real-life problems like we do in actual AdTech Therapy sessions, where we use a simple framework for diagnosing and treating companies: “TAPS,” short for the technologies, attitudes, people and systems that cause (and resolve) pains of all kinds. 

Some of our guests focus on one or two sources of ailment; others touch on all four. But whether we’re chatting with publishers, vendors, or strategic advisors, every conversation sheds light on how teams and stacks actually get strained—and the tears that are sometimes necessary to fix them.

Because here’s the rule: no guest gets through the show without admitting where they messed up. That’s because the AdTech Therapy is about reflection, not perfection. This means owning the bad bets, the vanity incentives, the missed signals, and the hard lessons needed for getting well. 

Serious “outcomes” start with honesty. 

And as every ad tech operator knows: there’s no shortage of patient history to learn from.

Submit Questions to the Patient Portal