The AdTech Therapy™ Regimen
60% TECH + 40% PEOPLE = 100% RESULTS
Not every problem is a crisis. Some pains are chronic.
And others may not have flared up yet — but could become chronic without treatment.
That’s why we approach every case with our “60/40” mindset: 60% tech, 40% people. Because even the cleanest stack won’t perform if the team is misaligned, overwhelmed, or flying blind.
Our program is designed to treat ad tech dysfunction like a body or mind under stress—one that’s been compensating for old injuries, over-relying on weak muscles, and pushing through bad form just to keep moving. Unfortunately, most teams don’t even realize how much pain they’ve gotten used to until something breaks.
To make sure that ad tech gets you where you want to go, we believe in:
Surfacing invisible problems that cause visible damage.
Fixing what matters—without rushing to perfect everything at once.
Finding the right solutions for your business
Don't let your broken AdTech bleed revenue.
Get AdTech Therapy™ now.
Is AdTech Therapy™ for Me?
This isn’t your average monetization service. It’s a specialized consulting framework consisting of AdTech Therapy strategic planning, hands-on-keyboard sessions, and prescriptive solutions—all tailored by seasoned sell-side practitioners.
Our patients range from web publishers to retail media platforms to digital out-of-home screen owners to vendors, all of whom come to us for a first (and often definitive) opinion about what’s crippling their ad tech efforts and how to unlock their potential.
Depending on what we find, your regimen might consist of:
Programmatic audits and ad stack redesigns + rebuilds
GAM cleanups and monetization planning (or even full GAM bypass surgery)
Identity grafting and consent framework alignment
CRM or workflow overhauls (Boostr, Salesforce, etc.)
Curation setup and targeting improvement
Retail media network planning (often supported by revenue transfusions)
On-call advisory, AMA sessions, and “executive translation”
Go-to-Market strategy and guidance
Product-market fit diagnostics and re-alignment
Executive alignment sessions and stakeholder mediation to break organizational gridlock
Feasibility studies and business plans: you dream it, we make it a reality!
Behind the Program
The AdTech Therapy approach came out of real conversations, real problems, and, yes, sometimes real tears.
After more than a decade leading media operations at Leaf Group, Scott Messer left in late 2022—just as the ad tech industry was entering another round of fragmentation, layoffs, and uncertainty. But rather than step away from the space, Scott leaned in. On his very first day post-Leaf, he flew to Programmatic I/O in New York and started talking to people. What he heard over and over—especially from publishers—was ad tech pain.
Entire teams were stuck with DIY systems they didn’t trust. Some were already in yield intensive care with revenue flatlining and no one from RevOps watching vitals. CFOs wanting clarity, CROs wanting growth, and stacks that weren’t delivering either.
That’s when the idea of our brand of began taking shape: a way to help teams and execs diagnose their issues, rebuild smarter, and regain control. At first, Scott ran informal sessions with fellow consultant Jana Meron to help companies untangle programmatic messes, make sense of their data, and put together workable plans for growth. Jana brought her own therapeutic lens to the work, allowing teams to get honest, build trust, and stay comfortable being uncomfortable.
Their name stuck. So did the approach.
Today, AdTech Therapy™ is more than just a consulting service for sell-side media. It’s a philosophy: a to-the-point, hands-on solution for ad tech well-being, all driven by Scott and Jana’s instinct for turning chaos into structure and confusion into results.
